New Balance is proud to announce an innovative construction of the Sonic 574 for men and the Sonic 410 for women. Sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight.
The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding. New Balance is the first brand to utilize this sonic technology on athletic footwear.
Please join us for New Balance’s West Coast Launch of the Sonic Welded Collection: There will be a special wall build out inspired by the collection, DJ, cocktails, and appetizers.
Fred Segal Santa Monica
Santa Monica, CA
May 13, 2010