Action Sports Footwear and company Etnies is re-creating the skateboarding classic shoe the “Rap”. Coming from the first skateboarder-owned shoe company, the Etnies Rap was different than anything else on the market at the time.
Etnies is bringing back the Rap model in 2009 with the addition of several technical upgrades including vulcanized soles alongside mid/low cut models. A video featuring Etnies owner Pierre Andre Senizergues, Don Brown, Sal Barbier and Natas Kaupas was created to explain what set the Rap apart and why Etnies is re-creating it today.