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Giuliano Fujiwara debut

Starting from today, giuliano Fujiwara makes its debut in the e-commerce world on giuliano Fujiwara’s “mini-store” focuses on the Spring/Summer 2010 collection, which is based on defined shapes: the image is strong, definitely masculine, simple yet rich of details, mainly military inspired.

As well as apparel, accessories and footwear, the collection includes a limited edition t-shirt, especially designed by giuliano Fujiwara to launch its news area on

The white cotton t-shirt is decorated with tiny sketches of geometrical shapes, which seem to flow like on the screen of a video-game and recall the necklaces with cubes and wire from Spring/Summer 2010. On the occasion of this debut, features an exclusive video-interview to Masataka Matsumura, where he says: “Internet for me doesn’t represent the future anymore, it is rather a more and more consistent portion of our current time. For this reason I have chosen for my e-commerce debut because I have recognized in YOOX Group an ideal partner, the perfect interpreter of giuliano Fujiwara’s values and spirit.

 I particularly appreciate such a dynamic and expanding commercial reality that can mix an international vocation with its Italian nature. I see this is an important quality as I feel a strong personal and professional bond with this country.”

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