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Winners of 55DSL Logo Remix Challenge Announced

In honor of 55DSL‘s 15th anniversary, 55DSL had challenged designers and devotees to reinterpret and “remix” the brand’s iconic shield logo. The challenge, powered by Cut&Paste, lasted for three months and received over 1,000 entries from all over the world.

The winners were selected by 55DSL’s Creative Director, Andrea Rosso (son of Diesel founder Renzo Rosso), and a panel of international design honchos. The grand prize was ultimately awarded to Jake Holloman for his logo remix, “Cash in Hand” and will be featured in 55DSL’s 2010 Spring/Summer 10.5 Limited Edition T-shirt Collection, in addition to his cash prize of 1,055 € (about $1,321). Holloman’s winning logo can be seen below:

55DSL Logo Remix Challenge "Cash in Hand"

For more details on the panel of judges and to see the other winners & honorable mentions’ designs, please go to

If you still want a chance to contribute your design skills to 55DSL’s Spring/Summer Collection, you will have a chance at the upcoming Digital Design Tour and will most likely be coming to a city near you. Stay tuned.

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