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Puma Partners with Beam Interactive


Transform Yourself With 60 Years Worth Of Styles

Boston, Massachusetts – January 5, 2009. As part of its ongoing 60th
birthday celebration, PUMA® launched the PUMA Past Masher, a web
application that lets site visitors upload a personal photo and mix and
match over 60 years worth of some of the best and worst styles. Site
visitors can create their own vintage look with unified styles from one
specific era or mash-up a variety of different styles from the 1940’s
through the 1990’s. The application can be found at

PUMA Partnered with BEAM Interactive to create the Past Masher. “There’s something irresistible and addictive about being able to quickly see how you or a friend looks in all kinds of styles from the last 60 years,” says Dave Batista, ECD and Partner at BEAM. “The idea was to make it easy to achieve a natural looking visual – the kind that makes people smile or even freak out a bit.”

The Past Masher features more than 225 hairstyles, tops and accessories, offering 45 million possible combinations. Relive flat-top fades andpaisley blouses, pompadours, acid-washed denim, track jackets and beehives or anything else in between. Some looks will confirm that not every fashion statement stands the test of time. Notes and comments on each look can be added to the custom-designed image and those images can then be exported to Facebook and Flickr.

So, Happy Birthday PUMA! 60 years ago, PUMA was born and today the sportlifestyle brand known for fusing the influences of sports,
lifestyle and fashion celebrates in style. Along with the ‘I am 60’
website, PUMA launched a holiday footwear, apparel, and accessories
collection called the “I Am 60” Decades Collection, inspired by iconic
styles from the 1940’s through to the 1990’s. It may be PUMA’s
birthday, but the gift is for you!

About PUMA
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan.

The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit

About BEAM
BEAM Interactive is a privately held, full-service interactive marketing
firm based in Boston, U.S.A. In addition to PUMA, BEAM works with many of the world’s most innovative and successful brands including MINI, Deutsche Bank and Virgin Mobile.

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