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Official NEU SF & Chaing Gaing Preview

Official is debuting their SF logo this spring/summer with much anticipation. Official expects the logo to become synonymous with the brand and are having a hard time containing their excitement over the first two colorways. “We feel like we’ve captured the essence of what a San Francisco logo should be by incorporating Victorian serifs, generous curves and a subtle boldness that will make us all proud to rock an SF logo. Even for those that don’t live in the city this hat states that the wearer recognizes the qualities and aspects that make SF unique.”

Official also teases us with a little preview of their Chaing Gaing cut & sew T. A three dimensional gold link erratic pattern of bike chains makes this shirt rill, rill pertinent. Product and lookbook images for SS09 from Official forthcoming.

Official NEU SF & Chaing Gaing Preview

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