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Independent Clothing Label Empowers America During Emotional Downturn


Seattle, WA, August 11th 2008- With the country at war, as well as gas, food and health care prices still out of reach for most families, Americans need to empower their inner superhero! We all need to shout from the inside out, I AM WELLNESS, or at least pick a t-shirt that does it for us.

One evening in January, Brandon and Annika DiNovi a young newly married couple from Seattle came up with the affirmation I AM WELLNESS. This affirmation is a direct, precise statement about ones vitality. They both instantly felt a sense of empowerment when they said it. These three electric words sparked a change in their life; they both knew it should be shared with everyone.

In February, Brandon and Annika decided to turn this powder keg of affirmative energy into a clothing line dedicated to empowerment. Since both of them are Americans, they promised to keep all products made, manufactured and produced in the U.S.A.

On Valentines Day 2008, the first batch of I AM WELLNESS t-shirts were available at a local wellness clinic, they sold out in 2 hours! People were pulling off the hang tags and wearing them out the door, they had found their inner superhero.

Since February, Brandon and Annika have expanded I AM WELLNESS to include products for men, women and children. All items are now available on their website www.IAMWELLNESS.Net. They truly believe everyone has the ability to be great; all that is needed is a little empowerment.

Annika DiNovi
I AM WELLNESS, INC.
PH: (425) 210-2723
FX: (425) 672-8298
EM: Annika.DiNovi@IAMWELLNESS.Net
Web: www.IAMWELLNESS.Net

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