“bsbcbu” was founded in 2005 by Cody Duet, and is operated by Cody, Michael Collins, and Josh Nichols. Based out of Baton Rouge, Louisiana, the brand strives to make quality, timeless clothing that represents the things that have influenced the three friends, while growing up. Although Cody, Michael, and Josh come from different backgrounds and upbringings, bsbcbu draws inspiration from various sources including music, animation, conventional/non-conventional art, and blue-collar life.
bsbcbu is looking to drop their first full line that includes t-shirts, crewnecks, and headwear, in Winter 2008. While the message behind the brand and image may have been tweaked here and there since it’s conception, the basis is still the same. bsbcbu produces classic clothing that both motivates and inspires the customer.