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Brand Profile: Beautiful/Decay


Beautiful/Decay logoBeautiful/Decay, founded in 1996 by Amir Fallah and Jay Littleton, started out as a black & white zine about emerging art and underground culture. Since then, Amir and his partners, Ben Osher and Fubz, have taken the publication from a circulation of 3,000 copies, to a full-color publication of 45,000 copies internationally.

As part of Beautiful/Decay’s effort to support and collaborate with the creative community, Beautiful/Decay launched an artist-designed apparel line in early 2006. The designs done by the artists are proudly showcased to the community unedited, and full credit is given to each of them for the work they do.

Beautiful/Decay’s apparel is constantly evolving, and will continue to expand as they encompass more projects with artists everywhere. To check out their clothing, go to their online store. You can also check out their main website at: Beautifuldecay.com.

Here are just a few samples of their apparel line:

Beautiful/Decay shirt Beautiful/Decay shirt
Beautiful/Decay shirt Beautiful/Decay shirt Beautiful/Decay shirt

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