xok Clothing was started in Provo, Utah in 2003 by Matt Brown. The brand is a music-based clothing company that promotes/sponsors various bands and performances, in order to provide kids with an alternative to depression and suicide. xok’s target audience includes youth who are into indie/scene/punk music, as well as any of the local bands in their area.
For more information on xok Clothing, visit their website at: xokclothing.com. You can also check out their myspace and online store.