Reluxe, based out of NYC, and co-founded by Phillip Wong and Brian Jeong, initially began with the desire to create visually vibrant art in stimulating surroundings. Their first release of shirts was a simplistic entry into apparel, with text being their selling point rather than images. With their second release however, they shifted gears by producing clothing that encompassed symbols, ideas, and messages into their designs.
Reluxe is always coming up with something new for people to look at, and think about. Head on over to their website: www.reluxenyc.com, and define Reluxe for yourself.