ALIFE collaborated with Italian sunglass manufacturer RETROSUPERFUTURE to create a custom frame with matching custom lenses.

Every pair of SUPER sunglasses is hand-made in Italy and features Carl Zeiss lenses.

A total of 480 pairs of ALIFE SUPER sunglasses were produce in four colors. Red, Blue, and Purple are limited to 80 pairs per color.

Available on Saturday, August 23rd at ALIFE LA, ALIFE NYC, ALIFE Tokyo, ALIFE Vancouver, ALIFE at Colette; and the following retailers:

USA:

Atlanta, Georgia: Standard
Boston, Massachussets: Bodega
Chicago, Illinois: Leaders
Dallas, Texas: Adikt
Jersey City & Teaneck, New Jersey: Packers
Orlando, Florida: Beta
Las Vegas, Nevada: Epic
Seattle, Washington: Goods

International:

Amsterdam, Holland: Patta
Barcelona, Spain: Limited Edition
Mexico City, Mexico: Headquarter
Milan, Italy: Slam Jam
Moscow, Russia: Kixbox
Singapore: Black Chamber
Stockholm, Sweden: Cali Roots

“On July 19th, ALIFE hosted a Session in the courtyard behind its NYC flagship that featured the Three-6-Mafia and Aux Raus titled “Three Six Bloody Three Six.”

In conjunction with the Session, ALIFE collaborated with Casio G-Shock to produce a DW-5600E that was limited to 100 pieces. The ALIFE Casio G-Shock 5600 will be available this Saturday, August 16th exclusively at ALIFE NYC.

The watch features the Alife Core logo on the band and the Alife Sessions logo on the back of the watch casing and comes in a custom commemorative package.

The T-Shirt from the July 19th Session will also be available this Saturday at ALIFE LA, ALIFE NYC and ALIFE Vancouver.

For a glimpse behind the scenes of the Three Six Bloody Three Six Session, please visit the The Upset at alifenyc.com.

In addition to footage from all of the ALIFE Sessions, you can also shop the online store, view images of all of the ALIFE flagship boutiques globally, and more.”

Toykyo, a Belgian Graphic production company and studio, has just released three new artist t-shirts. Each shirt is part of a special, limited edition batch of 200 per design, and are printed with a discharge technique (so you can’t feel the print). Check out the tees below, and head on over to Toykyo’s website at www.toykyo.be.

Never In Wonderland has released a new line of apparel, sticking true to their unique, original, and bright designs. Check them out below, and head on over to their webstore to make a purchase today!

Seattle, WA, August 11th 2008- With the country at war, as well as gas, food and health care prices still out of reach for most families, Americans need to empower their inner superhero! We all need to shout from the inside out, I AM WELLNESS, or at least pick a t-shirt that does it for us.

One evening in January, Brandon and Annika DiNovi a young newly married couple from Seattle came up with the affirmation I AM WELLNESS. This affirmation is a direct, precise statement about ones vitality. They both instantly felt a sense of empowerment when they said it. These three electric words sparked a change in their life; they both knew it should be shared with everyone.

In February, Brandon and Annika decided to turn this powder keg of affirmative energy into a clothing line dedicated to empowerment. Since both of them are Americans, they promised to keep all products made, manufactured and produced in the U.S.A.

On Valentines Day 2008, the first batch of I AM WELLNESS t-shirts were available at a local wellness clinic, they sold out in 2 hours! People were pulling off the hang tags and wearing them out the door, they had found their inner superhero.

Since February, Brandon and Annika have expanded I AM WELLNESS to include products for men, women and children. All items are now available on their website www.IAMWELLNESS.Net. They truly believe everyone has the ability to be great; all that is needed is a little empowerment.

Annika DiNovi
I AM WELLNESS, INC.
PH: (425) 210-2723
FX: (425) 672-8298
EM: Annika.DiNovi@IAMWELLNESS.Net
Web: www.IAMWELLNESS.Net

Pirate Kisses is a scene/emo/indie-pop style clothing brand owned and operated by Michelle Broadway out of Bath, Somerset. Founded in July 2007, the company makes apparel aimed at young people from the ages of 12 to early 20’s, both girls and guys, mainly in the UK.

Pirate Kisses draws influence from the bright colors and unique style of fashion found on the streets of Japan, especially the fashion-phenomenon of Harajuku, Japan. Because of this, their apparel is delivered with cutting-edge style and unique designs exclusive to the company. Inspired by Japanese ‘Kawaii’ and ‘Decora’ style, Pirate Kisses aims to bring the cute style, bright colors, culture, and diversity of Japan to the UK.

To get more information on Pirate Kisses, visit their Myspace, Bebo, Facebook, and online webstore.

Official Crown of Laurel
August 11th, 2008

Double Label Program Update

Official has just updated their double label program which aligns your brand’s premium headwear needs with Official’s valued, trusted brand and superior construction qualities. In addition to fitted headwear, Official now offers their newly designed five panel/camper hats, snap back adjustable hats, and painter’s caps.

Our costing, minimums, and other production details have changed so if you would like a project manager to send you more detailed information or if you have any questions about Official’s double label programs, please e-mail production@theofficialbrand.com.

Official® -Crown of Laurel-
INCORONARE

//Analog
1770 Post Street Suite 114
San Francisco, CA 94115
Office: 415.508.3747

//Digital
info@theofficialbrand.com
www.theofficialbrand.com

Grn Apple Tree has released their July ‘08 line of apparel, based on a theme relating to the New World Order - “The Movement.” Check out some samples of the release below, and be sure to head on over to the brand’s blog to view the full collection.

The Hundreds has released their Fall ‘08 lookbook, featuring designs which will be available in the coming weeks ahead. The new collection will feature a wide variety of shirts, jackets, hoodies, denim, and accessories, both with colorful and subtle styling. Here’s a preview: