We’re relaunching the Gonz! clothing line for summer, exclusive at Urban Outfitters and it’s about to be wild! We’re throwing the party at Space 1520 in Hollywood. It’s free, I’m free, and you can bring your buddies. So break out of that rehab center in the Malibu hills and come on down. You KNOW you ain’t staying sober. We’ll be serving beer, beer, and more beer. And when the beer runs out we’ll be serving more beer. We’ll be playing classics all night, and the Indian Burn and Gantez Warrior are performing live round 9.

Come along to surf culture fashion brand Billabong’s Design for Humanity event, happening on June 10th at the Paramount Studios in Hollywood, California.

This massive fashion-music-art block party will feature two concert stages, DJ dance parties, a runway fashion show showcasing one of a kind Billabong bikinis, live art installations, and much more.

Legendary electroclash duo FISCHERSPOONER will be headlining this year’s event.  Additional musical guests include Kid Sister, Pase Rock, Classixx, Them Jeans, and Mark Moreno.

100% of this year’s ticket sales and proceeds are being donated to Invisible Children, an organization raising awareness and funds for families affected by the long standing war in Uganda, Africa.

For more info on the event and charity, ticket info, and more, please refer to the official social media release here: http://pitch.pe/64244

Tickets are on sale now.

New Balance is proud to announce an innovative construction of the Sonic 574 for men and the Sonic 410 for women. Sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight.

 The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding. New Balance is the first brand to utilize this sonic technology on athletic footwear.

Please join us for New Balance’s West Coast Launch of the Sonic Welded Collection: There will be a special wall build out inspired by the collection, DJ, cocktails, and appetizers.

Fred Segal Santa Monica
500 Broadway
Santa Monica, CA
(310) 393-4477

May 13, 2010
7pm-10pm

On Thursday April 15th, ALIFE hosted the first “ALIFE SESSIONS” of the 2010 season in its Rivington Street courtyard. Titled “GO GREEN”, this time Alife was honored to present CYPRESS HILL and NINJASONIK as performing guests and FISCHERSPOONER as guest DJs.

 As an added bonus, Ricky Powell kept things interesting as the evening’s MC, while DJ NIRE entertained between acts. The event celebrated 420, the date of both Ninjasonik and Cypress Hill’s new album releases, among other things. As usual, Alife created a themed atmosphere: Green walls, green grass and a commisioned two-story tall mural that reflected the spirit of 420.

In addition, and in line with Alife Session tradition, a comemorative “concert” T-shirt was also created. See pictures below.

Due to consumer demand and continuous press coverage, ARKA’s branding has grown at an accelerated pace. ARKA is currently carried by several high end specialty stores nationwide, Canada, and the UK. Most specialty stores carrying ARKA are posted in the “Retailers” section on www.ARKAclothing.com .

We we’re also recently picked up by “The Doneger Group/Directives West.” A few of ARKA’s most recent accounts include: -Venetians Grand Canal Shoppes and Planet Hollywoods Miracle Mile Shoppes in Las Vegas (Vegas Royalty) -LASC in West Hollywood. The largest high end Men’s boutique in Los Angeles. -Urban Cove in the UK. -Simon’s in South Beach Miami (ARKA is their top seller) ARKA was exclusively invited to take part in one of the top five events for LA Fashion Week, according to the Los Angeles Times, Project ETHOS Red Carpet Event at the Music Box in Hollywood with a live concert by Bruno Mars. The event took place on March 19th and was featured by over 50 media channels including 944 Magazine, Apparel News, etc… We recently successfully finished a high end fashion show at the W Hotel in San Diego and the THREAD show at the Horton Plaza. It was one of ARKA’s most successful retail shows and 14 styles we’re featured in 944 Magazines fashion show at the event. ARKA has 14 upcoming events. Upcoming events in April are: -April 21, Red Carpet Event at the “HIGHLANDS” in Hollywood. -April 22, Red Carpet Event at the “On Broadway Events Center” in San Diego. -April 24-25, Unique LA at the “California Market Center” in Los Angeles (largest high end indie retail show in the country)

Please join Reserve for the Warriors of Radness (WOR) Spring 2010 launch party featuring a collaborative exhibition of Grant Rohloff vintage surf photos, a screening of the upcoming surf film Scattered Archives by Kyle MacLennan, and a live performance by Gantez Warrior. Thursday April 8th, 7:00-11:00 PM at the Reserve Store: 420 N. Fairfax, Los Angeles, CA 90036. This event is hosted by Rick Klotz and sponsored by the Malibu Surfing Association, Primo Beer, Surfer Magazine and Sabre Eyewear.

ARKA will be exhibiting at the Class Trade Show in Santa Monica this weekend on February 27th-28th. We will also be displaying our new top selling designs. All the info is stated below: Saturday, February 27th 9am-6pm Sunday, February 28th 9am-4pm

http://www.classtradeshow.com/PublicViews/RetailerRegistrationFeb2010.pdf Meredith Hewson ∙ Trade Show Assistant ∙ T 213 627 2087 ∙ F 213 627 2054 ∙ 860 S. Los Angeles St., suite 407 Los Angeles, CA 90014 ∙ www.classtradeshow.com ∙ www.classatasr.com

ALIFE & DIM MAK present CLOAK & DAGGER at SANTOS PARTY HOUSE DIM MAK’s Official NYC Party… In association with ALIFE, OVERTHROW, and RCRDLBL! Hosted by ROXY COTTONTAIL

THURSDAY FEBRUARY 11TH DOORS OPEN AT 9PM – 21 AND OVER ONLY at SANTOS PARTY HOUSE $5 ADVANCED TICKET PRICES AVAILABLE NOW! ONLY 100 TICKETS AVAILABLE AT THIS PRICE RSVP to PARTYLINE@DIMMAK.COM to receive the Access Code! Performances by SECRET EUROPEAN GUEST and also: NINJASONIK • FASHEN • JAPANTHER • TEAM FACELIFT • THE AUCTIONEERS • DJ JONNY FAMOUS

Currently the brand is available starting off at the NEIGHBORHOOD Tokyo flagship store, the 6 exclusive HOODS stores found across Japan, and also sold at select shops across Japan and all over the world.  In 2008, the exclusive store HOODS Hong Kong opened in the Central District.

Freshjive Warehouse
1317 S. Olive St.
Los Angeles, CA 90015
Cash and Card accepted

A free unreleased t-shirt design will be given to the first 24 people to enter on Friday, and the first 12 people on Saturday (large only).

Only 1000 pairs of the SportShu (500 black and 500 natural) are being sold in the US. If you are in the Southern California area, there is a launch event happening at Conveyor in Santa Monica on Saturday, April 11th from 4-7 pm. Conveyor will have 25 total pairs at the event for consumer early access. There will be free food and drinks and a very cool art installation that should not be missed!